BH-USA is headed by Titus founder Chris Cocalis as its General Director, and John Bradley, a veteran of the cycling industry, as its Business Director. Their objective is to recruit and coordinate an experienced sales team that will be able to introduce the BH brand to U.S. retailers.

John Bradley’s experience in the cycling industry is proven by the work he has done at such companies as Trek, Avid, Schwinn, Velimpex and Orbea.

BH’s products include three carbon-fibre road bike lines: the Speedrom the Connect and the G-4 Global Concept. Weighing less than 900 grams, the G-4 frame will be used for high-end models. Price ranges will go from $ 2,800.00 dollars for the Speedron Ultrega to over $ 5,000.00 for the G-4 Dura Ace. The Global Concept Aero, designed specifically for triathlons and ridden by Eneko Llanos, winner of the latest edition of the Lanzarote Ironman triathlon, and a cyclo-cross bike model will round out BH-USA’s products. All or made of carbon-fibre and with some of the best components on the market.

BH-USA opened on July 9, and plans to have the first bikes available by mid-August. BH will be at both the INTERBIKE Outdoor Demo in Bootleg Canyon, NV, where visitors will have the opportunity to test-ride the full range of BH-USA products, and at the ensuing Interbike Professional Tradeshow in Las Vegas.

For more information, go to:

www.BHbikes-us.com or www.BHbikes.net