The BH EMOTION

BH has decided to take yet another step in its stake in the future of pedal-assist bicycles (PAB’s), a vehicle that looks forwards in time just like BH does: by innovating.

In today’s world, the need to change transportation habits is clear and justified: roads are saturated and acoustic and environmental contamination has become a big problem that may only worsen in the future. One solution to the problems caused by our transportation needs is to reduce the use of private automobiles.

This is why BH has taken the firm decision to focus a large part of its efforts on the use of pedal-assist bicycles as an alternative means of transportation, and to give EMOTION greater exposure in the short and long run. This bicycle model embodies the idea of the ‘urban cycling’ of the future: a means of transportation that is environmentally friendly, healthy and easy to use.

The BH EMOTION is therefore shaping itself out to be a practical means of commuting and getting around on a daily basis, and a healthy form of recreation for the whole family.

The latest studies show that more and more people recognize the benefits of the bicycle as a regular means of transportation. They see the financial and environmental advantages, as well as the benefits in terms of city planning, individual freedom, universal accessibility, recreation, etc. All things that improve quality of life.

The social awareness of the benefits of cycling has grown in the last years, on par with an increase in people’s awareness of environmental issues, and this is leading civic leaders with authority in matters of transportation to look at and accept cycling as a viable means of transportation.

Simple, affordable, reliable, modern….

BH EMOTION was born out of the challenge to minimize the effects of the disadvantages of the bicycle and to smoothly integrate cycling into the urban transportation and mobility systems without causing inconvenience to the users. These bicycles are ground-breaking in their design, featuring the latest pedal-assist technology that makes it easier for its users to move around the city and gives them greater independence.

BH EMOTION bicycles are hybrid bicycles that combine regular pedalling and the additional push of a battery-powered motor. The feeling to the cyclist is one of combined agility, grace and potency, similar to the feeling of riding continuously on a gentle downhill slope.

What makes the BH EMOTION different from an electric bicycle? People normally associate the electric bicycle with a kind of motorcycle, and that’s because the electric bicycles currently on the market are little more than a combination of a standard bicycle with a motor on the front or back wheel. You climb on, spin the pedals and go forward. But these bicycles are extremely heavy, have very limited autonomy and there is a delay in the activation of the motor that makes them less safe to use. Nowadays, this technology is considered obsolete, especially in comparison with the BH EMOTION.

BH EMOTION is designed for all kinds of users, and it helps to improve quality of life, not only by contributing positively towards the protection of the environment, but also because it allows the user to enjoy the city and its surroundings more, and everyone else as well. It is less intrusive in the landscape and helps to promote better communication and equality among people.

Clearly, BH EMOTION is a fast, simple, ecological, healthy and inexpensive way of getting around the city.

See our catalogue on the web, or you can download it in PDF