The BH Concept Store in Dubai sells both its bicycles and fitness equipment in a 350 m² retail space. The store has three entrances and the elegant and modern design of a specialized boutique. The premises are located in the same area as other sports brand stores (Puma, Nike, Adidas, Columbia, Timberland, Converse, etc.) that have also chosen this shopping center for their first stores in Dubai.

In addition to the store, BH has a service center in the heart of Dubai and tourism-related distribution activities which include shares in hotels, residential developments, tourism offices and the like, through its participation in activities, competitions, bike trails and other programmed events.

Dubai Land is strategically located between Dubai and New Dubai, and next to what will be the world’s biggest airport, the Dubai World Central International Airport. This is part of Dubai’s massive project to build a colossal shopping and residential area that, when finished, will be as large as Singapore.

Dubai has a population of 3.8 million inhabitants, and in 2006, was visited by 6.5 million tourists, a number that is expected to grow six fold in the next four years. The example set by Dubai is being followed by some of the other Emirates, such as Abu-Dhabi, and neighboring countries like Qatar, and is a boon to the economic growth in the region, which has become a very attractive place to invest and to live. It is also turning into a focal point for tourism and business, and BH’s presence there will be a stand-out.