COOKIES POLICY

1. Who is responsible for protecting your personal data

BH BIKES EUROPE, S.L. (hereinafter BH BIKES) is responsible for this website and for all (mobile) applications that refer to this Privacy Policy. BH BIKES undertakes full responsibility for the protection and security of your personal data.

2. What personal data are collected

All our activities are based on strict ethical principles, and we are committed to protecting the privacy of all visitors to our website and our (mobile) applications. For this reason, the way we collect and store information depends on how our website and related services are used.

2.1 Data collected through your interaction with us

Various technologies are used on our websites and (mobile) applications to improve them, make them easier to use, more efficient, and secure. These technologies may involve the automatic collection of data, either by us or by third parties on our behalf. Examples of such technologies include cookies, flash cookies, and web analytics.

2.1.1 Navigation data (click-stream)

A visit to one of our websites results in data being sent from your browser to our server. This data allows us to optimize our services and improve your experience on our websites and applications. The data is automatically collected and stored by us or by third parties on our behalf. This data may include, in particular:

• the visitor’s IP address
• the date and time of the visit
• the referrer URL (the site from which the visitor came)
• the pages visited on our website
• information about the browser used (type and version, operating system, etc.).

2.1.2 What should you know about cookies?

First… what are cookies?
Cookies are small text files stored on your computer or mobile device. For the purposes of this section, we use “cookies” as a generic term for techniques such as cookies, Flash cookies, web beacons, and JavaScript. Cookies do not take up much space and are automatically deleted when they expire. Some cookies expire at the end of your Internet session, while others are stored for a limited time.

Second… why do we use cookies?
BH Bikes uses cookies to ensure that your visit to our website is as pleasant as possible. There are different types of cookies for different purposes. Some simply allow you to browse the website and view certain features. Others give us insights into your browsing experience — for example, if you have trouble finding what you’re looking for — so that we can improve and make your next visit as pleasant as possible.

Next… what are the different types of cookies we use?
The most important cookies are the necessary cookies. These are essential and help you navigate the website and use basic features. Then there are functional cookies, which allow you to save your shopping cart, create a wish list, and store your shipping information for a faster checkout. We use performance cookies to improve our website. We also like to show you relevant offers. To manage this, we collect browsing data. Interaction cookies allow you to interact with social media or send feedback. Targeting cookies collect your preferences to show you relevant ads outside BH Bikes websites. Below is a more detailed summary of the types of cookies we use.

NECESSARY COOKIES: These are essential and help you navigate, move around the website, and view certain features; in other words, these cookies ensure that your shopping cart is saved throughout the steps of your purchase process.

FUNCTIONAL COOKIES: These allow us to offer you an even more satisfying customer experience. These cookies help you save and remember your shopping cart and allow you to create a wish list.

PERFORMANCE COOKIES: These help us understand the purchasing behavior of our visitors. This allows us to continually improve our website so that shopping becomes easier and more enjoyable for you.

INTERACTION COOKIES: These are used to express your opinion. We love to know what you think about our products, our website, and our company in general. These cookies allow you to show whether you like or recommend us on social media and to chat with our service agents. They also let you advise other (potential) customers by rating and reviewing our products.

TARGETING COOKIES: These remember your product and shopping preferences. We believe relevance is essential in advertising. These cookies allow us to share your preferences with our advertisers so that, when you browse—for example on Google—the ads you see are better tailored to your interests.

Finally… what if you don’t like cookies?
You can change your browser settings to delete or prevent cookies from being stored on your computer or mobile device without your express consent. Your browser’s “Help” section should provide information on how to manage your cookie settings. Learn how this works for your browser here:

• Internet Explorer: http://support.microsoft.com/gp/cookies/en
• Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
• Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
• Safari: http://support.apple.com/kb/PH5042
• Opera: http://www.opera.com/browser/tutorials/security/privacy/
• Adobe (Flash cookies plug-in): http://www.adobe.com/security/flashplayer/articles/lso/

2.2 Data provided by you

In addition to the data collected automatically, we also process the data you provide to us. This includes, but is not limited to:

• Your contact information, including your first and last name, address (billing or delivery), date of birth, and email address, and optionally, your telephone number. We need your email address and (optionally) your phone number to contact you if we have questions or information about your order;
• Other information necessary to process your order, such as information about the products you have ordered, billing and delivery addresses, and your bank or credit card details;
• If you have created an online profile, the preferences and interests stored in this profile (see additional information below about profiles);
• If you have contacted customer service, the details and history of that contact.

All these data are characterized by the fact that you provide the information yourself. We use this information for the purposes described in this Privacy Policy. You may at any time correct your personal data or object to their continued processing (see section 5).

3. How Collected Data Are Used

We will use your personal data for purposes related to your order; for example, to inform you about the status of your order or delivery, to provide technical support, or to offer warranty services. We may use your data to assess your creditworthiness, for which we may consult third parties.

If you have provided us with your personal data in connection with a promotion, event, (mobile) application, etc., we may send you emails and other messages related to the service you have requested.

If you contact customer service, we will use your personal data (including your contact history) so that customer service can process your request and provide you with the best possible assistance.

If you have provided your personal data during a sale of a product or service, we will inform you about similar products or services. We may also contact you to ask for your feedback after a product or service sale. If a sales process is interrupted, we will send you a reminder email. You can unsubscribe immediately and free of charge from any of these notifications by clicking on a link in the corresponding email or message (see Section 5 below).

With your express consent, we may contact you through the contact details you have provided (including by post, email, SMS, telephone, or any other electronic means) for marketing, advertising, and opinion research purposes of BH Bikes. This includes, for example, information about BH Bikes products, e-commerce activities, special offers, promotions, as well as information about local store openings, local BH Bikes store activities, or sporting events.

To contact you with information that is of particular interest to you, we will analyze and combine your overall interaction with BH Bikes (for example, your purchasing behavior in online and physical BH Bikes stores, your use of loyalty programs, your product reviews and ratings, your contact history with our customer service department, your newsletter open and click rates, your browsing behavior (web tracking), the types of newsletters to which you are subscribed, your participation in promotions or events, your interactions with “my coach,” and your use of (mobile) applications).

We may provide your contact details to BH Bikes for marketing, advertising, and opinion research purposes. Section 5 contains information about your rights, such as how to withdraw your consent or correct your personal data.

4. Disclosure of Information

One of our fundamental principles is that we handle your data with care and confidentiality. We will not sell your data to third parties. If required by law, your data will be disclosed to third parties. Whenever permitted by applicable law, we may transfer your data to other companies within the BH Group.

We may use service providers and data processors working on behalf of BH Bikes. Such services may include system hosting and maintenance, analytics, email messaging, delivery services, payment transaction management, credit and address checks, etc. These third parties are granted access only to the personal data necessary to perform their specific services. Service providers and data processors are contractually obliged to treat this information with the strictest confidentiality and are prohibited from using the data for any purpose other than that required. Steps have been taken to ensure that our service providers and processors working on behalf of BH Bikes protect the confidentiality of your data.

There may be occasions when we disclose non-personal data to our partners in an anonymous form. Such non-personal data may include, for example, information about the number of visitors to a website or (mobile) application during a specific period. Generally, this information is disclosed only in aggregated form.

5. Your Rights

If you provide us with personal data through our websites or other channels, you do so entirely voluntarily. If you choose not to provide the requested information, you may not be able to access certain customer benefits. In some cases, only individuals who have provided the necessary personal data will be able to order products, use specific services, and otherwise benefit from activities and offers available on our website and (mobile) application.

As transparency and fairness are particularly important to us, we offer various options depending on the specific circumstances to help you maintain control over your data. These options may include viewing and editing your data online. They may also include unsubscribing from certain services, deleting user accounts, or receiving information about stored data.

5.1 Right to Object and Unsubscribe

Emails sent to you by BH Bikes, such as newsletters or marketing content, include an option to unsubscribe from receiving such emails by following the relevant instructions in the respective message. If you no longer wish to receive our emails, you may click the unsubscribe link, and we will stop sending you further emails.

If you do not wish information about your behavior on our website or (mobile) application to be collected and analyzed, you can opt out of web analytics data collection as described below in Section 9.

If you do not wish to receive promotional information and offers in general — including those communicated by post, email, SMS, telephone, or any other electronic means — or if you wish to withdraw your consent, you can also write at any time to BH BIKES EUROPE, S.L. – Perretagana, 10 – 01015 VITORIA, SPAIN (reference: data protection), or send an email to our Customer Service at info@bhbikes.com. If we have doubts about your identity, we may ask you to verify it (for example, by sending a copy of your passport). Apart from usual communication costs, this process is free of charge.

With regard to other types of messages you may receive, such as maintenance announcements or administrative notifications, these can only be canceled by deleting your account, as such messages form an essential part of user accounts and their corresponding use of our websites and (mobile) applications. You may also delete your account by sending an email to our Customer Service at info@bhbikes.com.

5.2 Right of Access

You have the right to be informed at any time about the personal data stored about you, their origin and recipients, and the purpose for which they are stored. You may obtain information about your stored personal data by using the contact details provided in the Contact Information section below.

5.3 Right to Rectification and Erasure

You have the right to request the correction, completion, deletion, or blocking of personal data stored about you. We will inform you within ten days of receiving your request whether and to what extent we will comply. If we are unable to comply with your request, we will provide the reasons.

6. Information Security and Data Integrity

We adopt appropriate technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized use, disclosure, or access—particularly where the processing involves the transmission of data over networks—or against any other unlawful form of processing or misuse.

7. Protection of Minors’ Personal Data

The protection of minors’ personal data is extremely important. BH Bikes considers it its responsibility to protect minors’ privacy and, consequently, does not intend to collect data from persons under 18 years of age. We encourage parents and guardians to browse the Internet together with their children and enjoy it responsibly.

If a minor under 18 attempts to register and make a purchase, parental or guardian consent will be requested to confirm the action. Data provided and collected about the minor during their visit (for example, via cookies) may be used as described above.

For this reason, we ask parents and guardians to monitor and supervise minors’ Internet use to ensure their protection.

8. Social Networks

Our website and (mobile) applications provide social connectors to various social networks. When you choose to interact with a social network, your activity on our website or through our (mobile) applications will also be shared with social networks such as Facebook and Twitter.

If you are logged into one of these social networks while visiting our website or applications, the network may add this information to your profile. If you interact with one of the social connectors, that information will be transferred to the social network. If you do not wish this transfer to occur, please log out of your social network before visiting our websites or (mobile) applications.

We have no control over this data collection and transfer through social connectors. Please read the privacy policies of these social networks for detailed information about data collection, transfer, your rights, and privacy settings:

• Facebook: http://www.facebook.com/about/privacy/
• Twitter: http://twitter.com/privacy
• Google+: http://www.google.com/intl/en/policies/privacy/

9. Geolocation Services

We offer location-based services in some of our (mobile) applications, such as Google Maps and Bing Maps. If you use these applications, they may receive information about your actual location (for example, GPS signals sent by a mobile device) or information that can be used to approximate your location. You can usually enable or disable your location services in your device or browser settings.

We use Google Maps or Bing Maps to help you find the nearest BH Bikes store. To facilitate this process, we load an image from Google Maps or Bing Maps and store route data and the map image on our server.

For more information about Google Maps and its Privacy Policy, please visit:

• Google: http://www.google.com/intl/en/policies/privacy/
  For more information about Bing Maps and its Privacy Policy, please visit:
• Bing Maps: http://privacy.microsoft.com/en-us/maps.mspx

10. Retargeting Technologies

Our website and (mobile) application use Internet retargeting technology. This allows us to show our visitors, who have already shown interest in our store and products, targeted advertising on our partners’ websites. We believe that displaying personalized, interest-based advertising is more engaging for our customers than generic advertising.

We also work with other companies that use tracking technologies to display ads on our behalf across the Internet. These companies may collect information about your visits to our website or (mobile) applications and your interaction with our communications, including advertising.

Retargeting technologies analyze your cookies and display advertising based on your browsing behavior. For more information about cookies, see section 2 of this Privacy Policy.

We do not store personal data through this technology, and the use of our retargeting technology complies with applicable data protection requirements.

11. Contact Information

If you have any questions about the processing of your personal data or about our privacy policy, you may contact us at:

BH BIKES EUROPE S.L.
P.I. Jundiz – Perretagana 10
01015 Vitoria, Álava (Spain)
Email: info@bhbikes.com
Phone: +34 945 13 52 02

12. Changes to This Policy

BH Bikes is committed to respecting the fundamental principles of privacy and data protection. Therefore, we periodically review our privacy policy to keep it updated and consistent with these principles.

This privacy policy may be modified periodically to adapt it to changes and opportunities offered by the Internet and to comply with current legislation. Significant changes will be published on our website with an updated version of this privacy policy.